D. B. Wienke
DB Wienke, Social Media | Marketing for extraordinary results for business leaders
D. B. Wienke's Bio:
D. B. Wienke's Experience:
Social Media | Marketing | Outbound Marketing at WellMed Inc2009 - 2011
Start up for the "well but worred" baby boomer population. Entrepreneurial team, building an international enterprise using online engagement tools for social media, online webinars, business development of the international affiliates.
VP, Marketing | Regional Manager at PNCOctober 2008 - 2009
VP, Marketing | Regional Manager Marketing Executive On Loan for 2,500 branch network Delivered successful integrated brand messaging utilizing promotional plans including paid media using radio, TV, print and web, digital OOH (out-of-home media including electronic billboards), electronic statements, interactive messaging, ATM wait screens and in-branch merchandising displays. Created cross-functional teams to streamline approval pathway for community sponsorships, developed analytics to evaluate ROI using quantitative and subjective measurements, and presented executive summaries at senior leadership meetings.
VP, Marketing | Florida State at National City Bank2006 - 2008
VP, Marketing. Regional Marketing responsibilities for the state of Florida. Part of cross-functional Florida marketing team which launched corporate re-branding strategy drawn from marketing research results. Improved brand awareness from 23% to 41% year-over-year and retained customers valued at $5B. Extensive involvement in sponsorship evaluation and tactical event marketing implementation, earning return on investment by delivering incremental revenue streams.
Director, Corporate Marketing, Communications at National City Bank2003 - 2006
Director, Corporate Marketing, Communications Aligned advertising spending by product line profitability and customer volume with refreshed marketing materials. New product launch returned 27% ROI, well beyond industry average
Marketing Director, Urgent Care, Inpatient and Outpatient Services reporting to VP at Martin Health Systems1996 - 2003
Director, reporting to VP Initiated branding strategy and graphic standards for recognizable identity for internal (physicians) and external (current and prospective patients) Developed dashboard indicators presented monthly to executive team on 18 different actions Designed and produced a wide variety of broadcast, print and online advertising for medical services both inpatient and outpatient segments Redesigned corporate website to integrate medical portal, promote physician expertise
Senior Consultant, Marketing reporting to VP at News Corporation1989 - 1994
Strategic consulting partner with Fortune 50 clients for in-store merchandising programs, including point-of-purchase strategy development, execution and ROI justification. Successive advancement from junior position in Chicago to managing East Coast office, then becoming senior staff with consulting emphasis.
LinkedIn Trainer Speaker | Social Selling | LinkedIn Profile Writer at LinkedIn to Bankers2011
LinkedintoBanking..... is a process that my company demonstrates to those executives who are responsible for sizeable teams in financial production within the banking vertical. Statistically speaking, LinkedIn will shorten the prospecting cycle by 50% (according to an independent third party study). Increase your team's production, minimize the number of contacts needed to sign the new client, achieve higher sales success = all possible with LInkedIn prospecting. As a former banker and current authority, I will help you: ? Reduce the learning curve with specific banking-related prospecting steps. ? Work smarter by investing in your professional network to improve your social "net worth." Learn relevancy for proper postings in groups and connections. ? Become adept at prospecting using lesser known Linkedin techniques ? Become authoritative, authentic to lift personal equity online LinkedIn is a trademark brand which has not endorsed nor connected with my business consulting.
LinkedIn Speaker Trainer | Social Media | LinkedIn Profile Writer at LinkedIn to Lawywers2011
LinkedintoLawyers.... is a process which my company demonstrates to professionals within the legal vertical about reputation management, thought leadership and cloning referrals. According to a recent Lexis Nexis survey, nearly 3 of 4 consumers searching for an attorney used online resources. LinkedIn offers an elite network of attorneys who are seeking referrals. By becoming a thought leader in their specialty area, lawyers should provide content which advances knowledge through frequent updates to share information and initiates an online conversation. Your online profile speaks to your credibility. Google yourself and learn that your Linkedin profile is a page one result.
Social Media | Marketing | Corporate Website Work | LinkedIn Trainer at Wineman Wienke & Associates2010
With a deep understanding of the conservative underpinnings of professional services, I have created marketing solutions for healthcare, legal and small business firms in locating incremental revenue streams within customer segments, whether business-to-business or business-to-consumer. Wineman Wienke & Associates is my firm which advises professionals on social media, marketing, publicity, corporate social responsibility plus public relations for corporate entities within legal, medical and financial services. Wineman Wienke & Associates is a recognized partner for CheckToVet, a marketing arm contracted by Operation Homefront, the top rated military charity for veterans serving since 9/11. "D.B. is the ultimate professional and the list of her talents is quite impressive. She is a skilled marketer, a business genius and a warm communicator." - Kim Crawford, M.D., WellMed
Board of Directors, Vice Chair 2014 at Susan G. Komen for the Cure2007
Serving as Subject Matter Expert on the Communications Committee by revitalizing the brand platform with social media, marketing, demand generation, advertising and broadcast advertising.
D. B. Wienke's Education:
Northwestern University - Kellogg School of Management1990 – 1992MBA
Denison UniversityBachelor ArtsConcentration: Economics, major; International Policy, minor
Universite Libre de Bruxelles
D. B. Wienke's Interests & Activities:
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