D. B. Wienke

DB Wienke, LinkedIn Nationally Recognized Expert achieving extraordinary results for business leaders

D. B. Wienke's Bio:

D. B. Wienke's Experience:

• CEO Optimizes LinkedIn Profiles | Teach LinkedIn Productive Activity | Executive Resumes | Resume Writing | Help Transitioning Executives Find Career Options | ATS included | Love to Travel at ResumeLinkup.com

  2009 - Present | Miami, Fort Lauderdale

  Since 2009, I have worked with senior executives and mid-career professionals who wish to create a compelling, persuasive, optimized collection of marketing documents: key-word rich LinkedIn profile, coaching on job search strategies and ATS-compliant résumé, revamping your outdated version. As a former CMO and Fortune 50 executive, I earn trust from my clients by delivering value and results that exceed expectation. “I was told by a recruiter that my résumé was an embarrassment and undersold my career achievements. I worked with D.B Wienke who totally impressed me with the top-notch results she obtained to showcase my achievements so that I earned the offer.” - Matt Marthinson, VP. Schedule some time with me: https://calendly.com/dbwienke When you self-apply to job postings, let’s improve your odds and avoid rejection by ruthless résumé bots. Applicant Tracking System (ATS) is both a science and an art, and I’ve nailed it, helping hundreds and I can help you too. Reach me at [email protected]. Here’s the truth: 1. 97% of Fortune 500 companies use ATS software in their recruitment processes. 2. 87% of recruiters use LinkedIn specifically to find candidates for jobs. 3. 94% of recruiters use LinkedIn to vet job candidates, once your résumé is in hand. Avert the frustration and depend upon my expert knowledge to hasten your desired outcome.

• VP, Marketing | Regional Manager at PNC

  October 2008 - 2009

  VP, Marketing | Regional Manager Marketing Executive On Loan for 2,500 branch network Delivered successful integrated brand messaging utilizing promotional plans including paid media using radio, TV, print and web, digital OOH (out-of-home media including electronic billboards), electronic statements, interactive messaging, ATM wait screens and in-branch merchandising displays. Created cross-functional teams to streamline approval pathway for community sponsorships, developed analytics to evaluate ROI using quantitative and subjective measurements, and presented executive summaries at senior leadership meetings.

• VP, Marketing | Florida State at National City Bank

  2006 - 2008

  VP, Marketing. Regional Marketing responsibilities for the state of Florida. Part of cross-functional Florida marketing team which launched corporate re-branding strategy drawn from marketing research results. Improved brand awareness from 23% to 41% year-over-year and retained customers valued at $5B. Extensive involvement in sponsorship evaluation and tactical event marketing implementation, earning return on investment by delivering incremental revenue streams.

• Director, Corporate Marketing, Communications at National City Bank

  2003 - 2006

  Director, Corporate Marketing, Communications Aligned advertising spending by product line profitability and customer volume with refreshed marketing materials. New product launch returned 27% ROI, well beyond industry average

• Marketing Director, Urgent Care, Inpatient and Outpatient Services reporting to VP at Martin Health Systems

  1996 - 2003

  Director, reporting to VP Initiated branding strategy and graphic standards for recognizable identity for internal (physicians) and external (current and prospective patients) Developed dashboard indicators presented monthly to executive team on 18 different actions Designed and produced a wide variety of broadcast, print and online advertising for medical services both inpatient and outpatient segments Redesigned corporate website to integrate medical portal, promote physician expertise

• Senior Consultant, Marketing reporting to VP at News Corporation

  1989 - 1994

  Strategic consulting partner with Fortune 50 clients for in-store merchandising programs, including point-of-purchase strategy development, execution and ROI justification. Successive advancement from junior position in Chicago to managing East Coast office, then becoming senior staff with consulting emphasis.

• LinkedIn Trainer Speaker | Social Selling | LinkedIn Profile Writer at LinkedIn to Bankers

  2011

  LinkedintoBanking..... is a process that my company demonstrates to those executives who are responsible for sizeable teams in financial production within the banking vertical. Statistically speaking, LinkedIn will shorten the prospecting cycle by 50% (according to an independent third party study). Increase your team's production, minimize the number of contacts needed to sign the new client, achieve higher sales success = all possible with LInkedIn prospecting. As a former banker and current authority, I will help you: ? Reduce the learning curve with specific banking-related prospecting steps. ? Work smarter by investing in your professional network to improve your social "net worth." Learn relevancy for proper postings in groups and connections. ? Become adept at prospecting using lesser known Linkedin techniques ? Become authoritative, authentic to lift personal equity online LinkedIn is a trademark brand which has not endorsed nor connected with my business consulting.

• LinkedIn Speaker Trainer | Social Media | LinkedIn Profile Writer at LinkedIn to Lawywers

  2011

  LinkedintoLawyers.... is a process which my company demonstrates to professionals within the legal vertical about reputation management, thought leadership and cloning referrals. According to a recent Lexis Nexis survey, nearly 3 of 4 consumers searching for an attorney used online resources. LinkedIn offers an elite network of attorneys who are seeking referrals. By becoming a thought leader in their specialty area, lawyers should provide content which advances knowledge through frequent updates to share information and initiates an online conversation. Your online profile speaks to your credibility. Google yourself and learn that your Linkedin profile is a page one result.

• Social Media | Marketing | Corporate Website Work | LinkedIn Trainer at Wineman Wienke & Associates

  2010

  With a deep understanding of the conservative underpinnings of professional services, I have created marketing solutions for healthcare, legal and small business firms in locating incremental revenue streams within customer segments, whether business-to-business or business-to-consumer. Wineman Wienke & Associates is my firm which advises professionals on social media, marketing, publicity, corporate social responsibility plus public relations for corporate entities within legal, medical and financial services. Wineman Wienke & Associates is a recognized partner for CheckToVet, a marketing arm contracted by Operation Homefront, the top rated military charity for veterans serving since 9/11. "D.B. is the ultimate professional and the list of her talents is quite impressive. She is a skilled marketer, a business genius and a warm communicator." - Kim Crawford, M.D., WellMed

• Board of Directors, Vice Chair 2014 at Susan G. Komen for the Cure

  2007

  Serving as Subject Matter Expert on the Communications Committee by revitalizing the brand platform with social media, marketing, demand generation, advertising and broadcast advertising.

D. B. Wienke's Education:

• Northwestern University - Kellogg School of Management

  1990 – 1992
  MBA

• Denison University

  Bachelor Arts
  Concentration: Economics, major; International Policy, minor

• Universite Libre de Bruxelles

D. B. Wienke's Interests & Activities: